Autumn Brew Review 2022 Graphics
Are you pouring at Autumn Brew Review? Let your fans know!
Sample Social Posts
These are just a few ideas of posts you could share to your followers. Feel free to be creative and make your own! Promote your beers or your booth activities, and be sure to tag the Guild so we can share your post to our followers as well.
- Will we see you at Autumn Brew Review? Stop by our tent at ABR on October 15 in Minneapolis for some of our favorite fall selections. Tickets are limited! Get yours at www.mncraftbrew.org/ABR! #AutumnBrewReview
- We’re looking forward to the #AutumnBrewReview fest on October 15! We’ll be bringing [beer list]. Stop by to try them out! Tickets are limited; get yours at www.mncraftbrew.org/ABR!
- We have a blast at #AutumnBrewReview every year! Will you be joining us? Stop by our tent at ABR on October 15 in Minneapolis for some of our favorite fall selections. Tickets here: www.mncraftbrew.org/ABR
Square Posts
Perfectly sized for Instagram and able to be used on Facebook and Twitter as well.
Story-Sized Posts
If you prefer Instagram or Facebook stories, try out these posts. Add your own animations to make yours unique!
New Law Resources
Soon customers will be asking if you sell 4- or 6-packs out of your taproom. We know you have a lot to prepare, so to help, we’ve put together a few quick scripts and graphics for you to use. We’ll add to these as new materials are requested. Everything below is meant to be used as a starting point to help you build out your own materials, but you can also use them as is!
General Suggestions
- Not sure about the new law? Read our FAQ for the public or the full bill. Email bob@mncraftbrew.org with questions! The Guild is here to help you navigate this new opportunity.
- Mention your to-go options online. Not all breweries will be selling 4/6 packs at the same time, so customers seeking new sizes will have to search individual breweries. Make your to-go options easy to find on your website, social media, and advertising.
- Create flyers and other marketing to let new and regular customers know their to-go options right when they get to your taproom.
- Steer your customers and social followers to our FAQ page to help us create consistent messaging throughout the state.
- Remember, if you work with a distributor, you have to offer beer sold in new vessels to your distributor for purchase. If you do not work with a distributor, this rule does not apply.
Taproom Script Suggestions
- If you plan to sell new vessel sizes, but haven’t started yet:
- “MN craft breweries just got a new law passed that allows us to sell 4 and 6 packs! We are still getting our license and equipment ready, and we plan to start selling in new sizes on [ date ]. Here are the to-go options we have right now: [ list ].“
- If you are selling new vessel sizes:
- “MN craft breweries just got a new law passed that allows us to sell 4 and 6 packs! Because this is such a new idea in Minnesota, the law limits the amount we can sell you. We can sell any person 128 oz per day, which is [ two 4-packs, one 6-pack, or four 32oz cans ] or a mix-and-match of a few sizes. You can still purchase unlimited crowlers and growlers.”
- If you do not plan to sell new vessel sizes, or are not allowed to:
- “Minnesota did pass this law, but we’re only selling crowlers/growlers right now because [ reason ].”
Taproom Poster
(Download the PDF here, or make your own!)